As shareholders are becoming more aware of their rights, they are beginning to measure the performance of Management by the Performance of the share price of the company relative to the industrial sector and the market as a whole. SMSL has in response to this development designed a service whereby it advises reputable quoted companies on a continuous basis on how best to manage their relationships with the regulatory bodies, Stockbrokers, financial analysts, the financial press and the investing public to ensure that their share price at any point in time truly reflects the fundamentals and future prospects of the company.